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How Texas embraced the hate in its last Big 12 season

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WHEN TEXAS PLAYERS walk up the stairs into the football offices beyond the south endzone, they're greeted with large orange and silver block letters on a white wall with a mantra that has served the Longhorns all year. On top, it says "Mamba Mentality." On the bottom, Kobe Bryant's signature, along with this message:

"Learn to love the hate. Embrace it. Enjoy it. You earned it. Everyone is entitled to their own opinion and everyone should have one about you. Haters are a good problem to have. Nobody hates the good ones.