Welcome to the first edition of my weekly look at the college football futures market, where we zoom out from the box scores and dive into what's moving and why it matters.
Each week, I'll break down the biggest storylines shaping the Heisman race, the shifting playoff picture and where I see betting value before the market adjusts.
Futures are tricky because they are equal parts projection and timing, where reading the momentum is as important as reading the numbers.
Sometimes the best move is holding chalk. Sometimes it's finding the overlooked value buried under an overreaction.