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At Texas, Priority #1 Should Be Athletics Director

Synergy. Cord Cutting. Content Providers. Distributors. Skinny Bundles. Net Neutrality.

Buzzwords helping to explain where media might be taking sports (and us) for a ride in the Brave New World of TV/Internet.

Words that every Power 5 Conference Athletics Director need to have at the ready for the next 5 or 10 years.

Forget about the chaos churning at DKR, the AD chair is where you need a visionary with a sharpened sense of what is needed to keep Texas at the forefront of collegiate athletics.

Two recent developments dramatically point to the need for a calm, self-assured director who can see farther than next year’s home schedule.