Good Bull Hunting · Apr 11, 2016
Today's Branding Superheroes
We spoke with World Optimum Marketing Products, Inc.'s Senior VP Marketing Strategy Analyst Manager Chet Norsworth about his latest cross-promotional plan for Texas A&M University.
If you spend a lot of time on Facebook then you probably aren't reading this, but you probably are aware that recently a number of superhero/A&M-themed t-shirts have been directly marketed through social media. These shirts are very real. We sat down with the head of the marketing team working with Texas A&M to discuss. He is considerably less real.