September is only three weeks in, and the Heisman and national title boards are already moving. Odds are shifting, names are rising and a few prices feel like fool's gold.
I dug into what the market is telling us, who's really worth buying and which storylines are setting up for the rest of the season.
Heads up: There's even a long shot I can't look away from.
The biggest moves and notable lines for the national championship odds
Oregon +700 
Last week: +1200