There are many rites of passage that symbolize the impending return of football season. For some it’s SEC Media Days (which start on Monday), or the start of fall practice. For me, the annual Texas A&M-branded Adidas Ultraboost release is right up there.
The 2023 version officially dropped today, and is available for $200 on adidas.com (but pro tip: If you can wait until closer to the end of the year, they normally go on sale).
Repping our colors never looked so good
The @adidas x Texas A&M Ultraboost 1.