The Women's Tennis Association has announced a long-term partnership with Mercedes-Benz which has the potential to be the largest in women's sport.
The German car manufacturer will become the premier partner of the WTA and pour $50m (£37.5m) per year into women’s tennis for up to 10 years.
The deal has been described as the "most significant" in the WTA's history, and could ultimately be worth up to half a billion dollars (£375m).
The National Women's Soccer League in America signed a $240m (£180m) four-year media rights deal in November 2023, while Nike has invested $350m (£262m) across multiple women's football leagues.