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WTA makes a major overhaul! New logo, change of tournaments tiers, and more.

A few days ago I informed you that the WTA was about to align its tournament classification with the ATP’s system. The change is now official and we’ll review in detail what it implies, but the WTA also surprised with a complete rebranding which includes a new logo and marketing campaign.

New logo

Ten years after its previous redesign, the WTA is back to featuring a silhouette of a female tennis player in the logo. Letters W, T and A are also incorporated, with a tennis ball functioning as the crossbar of the A.