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WTA empowers with new “It Takes” marketing campaign

The WTA reached over 140 players to give their insight into what is necessary to succeed on the tour and the results are part of a new global marketing campaign entitled “It Takes”.

Monica Puig

Heart, bravery, fight, charisma, effort, tenacity, and creativity are just some traits that the WTA players singled out as the driving forces of their success.

Daria Gavrilova

The WTA wanted the encouraging messages to speak for themselves, so the player portraits accompanying motivational quotes are simple, yet powerful black-and-white photos.