NEW YORK — Five days before he begins his defense of the U.S. Open title, the world’s best tennis player is talking about a pen. It’s not just any pen. It’s a Montblanc “limited-edition writing instrument,” and it can be yours (along with a matching notebook) for just $740. Shilling for fancy pens is far from the craziest product an athlete has endorsed, and Novak Djokovic is not even there to line his own pockets. The proceeds from this event will boost his foundation’s initiative to provide early education to Serbian children.
That goal, of course, is noble.