Aryna Sabalenka is not only dominating on the court as the world No. 1 and a three-time Grand Slam champion — she’s now leading the WTA on social media too. The Belarusian has officially become the most followed active WTA player on Instagram, overtaking Naomi Osaka in follower count. In an era where off-court influence is almost as important as on-court success, this marks a big milestone in Sabalenka’s rise as a global sports figure.
While Grand Slam titles and rankings are the core of a tennis legacy, marketability increasingly shapes how athletes are perceived, endorsed, and remembered.