Just days after being named the highest-paid female athlete for the third year in a row, Coco Gauff has added another global powerhouse to her endorsement roster: Mercedes-Benz.
According to Sportico, Gauff earned an estimated $31 million in 2025, topping the list of highest earners in women’s sports. Her $8 million in prize money was complemented by an impressive $23 million in endorsements, thanks to deals with New Balance, Rolex, Head, Bose, Baker Tilly, and Fanatics.