The Lawn Tennis Association says it wants to "change the perception of the sport" following the launch of a new strategy aiming to increase diversity among players, coaches and fans.
The governing body published its inclusion strategy on Thursday, with the target of making tennis more representative of British communities.
"Tennis needs to be more diverse," Miles Daley, a 28-year-old black coach from London, told BBC Sport. "Essentially it is seen as an elitist sport."
The LTA says it wants the people who play, work, volunteer in and watch tennis to "reflect the diversity of the nation's communities".