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Jelena Ostapenko switches from Adidas to DK ONE tennis apparel

Former Adidas representative Jelena Ostapenko now promotes a new tennis apparel brand — DK ONE.

In our 2022 Australian Open fashion overview we noted that the 2017 French Open champion Ostapenko was no longer partnered with Adidas, but we couldn’t recognize the logo of her new clothing sponsor. Now we have the information: it is a young Latvian activewear brand called DK ONE. Their slogan is “Play and win”.

The idea for DK ONE originated in 2017, when Daniela, a women’s tennis player and trainer, designed her first tennis dress.