LONDON — If Serena Williams wanted to sound like someone who did not really care whether she won another Wimbledon or not, telling the world she just wanted to have fun, nobody was fooled on Thursday.
Of course, she managed to pack in plenty of fun in thrashing old foe Maria Sharapova for the 17th time in a row to reach yet another final at the All England Club but the serious entertainment has yet to come.
And make no mistake, the American has every intention of going to the ball.
The top seed will be the overwhelming favourite to beat Spaniard Garbine Muguruza, the 20th seed, and take a sixth Wimbledon singles title -- as well as clinching the 'Serena Slam' -- holding all four majors concurrently.