Fila is struggling. A brand with a storied legacy in tennis, one that not long ago ranked among the most dominant on the WTA Tour, is steadily fading from the sport. Industry rumors suggest that even American world No. 15 Emma Navarro, currently Fila’s top WTA representative, is preparing to leave the brand, transitioning fully to Yonex, her racquet sponsor.
Founded in Italy in 1911 and now owned by a Korean conglomerate, Fila has dressed some of the biggest names in tennis history, including Monica Seles, Jennifer Capriati, Kim Clijsters, Svetlana Kuznetsova, and Ashleigh Barty.