Reigning US Open champion Emma Raducanu has partnered with Vodafone to inspire the next generation of players and help grow grassroots tennis in the United Kingdom.
As part of her new role, the 19-year-old Raducanu will become the face of Vodafone’s grassroots tennis initiatives, with plans to use the company’s connectivity to expand access to tennis for people of all ages, backgrounds and abilities. This includes the relaunched and expanded mass participation competition Play Your Way to Wimbledon, powered by Vodafone, formerly known as the Road to Wimbledon, which will be delivered in partnership by the LTA, the All England Lawn Tennis & Croquet Club, and Vodafone.