The US Open triumph is expected to make Emma Raducanu the most sought-after female athlete, as the 18-year-old is tipped to become women’s sport’s first billionaire. The latest sponsorship deal that reflects the British teenager’s rise to stardom is the one with iconic jewelry brand Tiffany & Co.
Raducanu is already perceived as “a marketing dream”, because of her age, dual heritage, enormous social media following, and the fact that she presents herself well, saying the right things in the right way.
During her historic run to the US Open title, the rapidly-risen tennis star sported Nike apparel and used a Wilson racquet.