Tennis fashion is more diverse than ever. Various sportswear companies have created romantic designs dominated by lace and floral patterns, but there’s just one brand that consistently nurtures feminine silhouettes and effortless elegance — Denise Cronwall Activewear.
The origin of Denise Cronwall Activewear
Avid tennis player Denise Cronwall founded her activewear company in 2010. The idea to create her own workout clothing originated in the fact that she had a hard time finding outfits she truly liked as she considered that the existing collections focused on technical aspects with little attention to style.