Women's Tennis Blog · Feb 3, 2021
Coco Gauff’s New Balance campaign with Jaden Smith
Tennis star Coco Gauff teamed up with her music idol Jaden Smith to unveil New Balance‘s “My Story Matters” collection that is both a celebration of Black culture and a bold call for conversation about history, heritage and injustice.
The 16-year-old Coco became a celebrity when she reached the fourth round of Wimbledon 2019. After her thrilling third-round win, in which she came back from a set down and fought off two match points, Coco wanted to listed Jaden Smith’s new album ERYS at the press conference. Also, when asked how she would spend her Wimbledon prize money, she said that she would buy some more hoodies from Jaden’s MSFTSrep merch. Now Coco and Jaden are in a campaign together.