American Coco Gauff is promoting a new colorway of New Balance‘s 327 shoe, inspired by the brand’s iconic running models of the 1970s.
This retro-inspired leisure shoe manages to attract young generations, as the 16-year-old tennis star explains:
One thing that makes New Balance different is they are able to bring the past and future together.
The first 327 style—a collaboration with sport fashion house Casablanca—debuted at Paris Fashion Week in 2020. Charlotte Lee, a Manchester sneaker designer who created this model, was surprised by the 327’s instant popularity: “I don’t think anything could have prepared me for the demand or the positive reaction, to be honest.