Nike is significantly reducing its presence in women’s tennis, at least we can conclude that from the number of WTA players that no longer endorse the brand at the start of the 2023 season. The latest former Nike star that enters the new year without the Swoosh on her apparel is the 2017 US Open champion Sloane Stephens.
As the world No.37 Stephens stepped on the court to play the first round of the ASB Classic in Auckland against Spain’s Rebeka Masarova, we could notice that her outfit had no Nike logo.