"There is only one thing in life worse than being talked about, and that is not being talked about."
Oscar Wilde was not talking about mixed doubles tennis. But his quote could easily be applied to an event which some felt needed new life breathing into it.
The US Open's decision to revamp its mixed doubles - enticing the singles superstars with lucrative cash incentives, a shortened format and slot before the other main draws - certainly got people chatting.
Previously, it would be lost and largely forgotten in the midst of finals weekend.