A moniker given to the Australian Open by Roger Federer has come to be a huge part of the tournament's identity.
Nicknamed the "Happy Slam" by the Swiss great, the first major of the season is largely loved by the players and continues to attract record-breaking crowds.
Innovative additions, such as this year's One Point Slam, have brought new eyeballs to the sport and been considered a roaring success.
But there have also been signs of cracks over the past three weeks.
Intrusive behind-the-scenes cameras watching the stars, overcrowding in the grounds and accusations too many attendees are not interested in the tennis have been among the chief complaints.