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At Indian Wells, Tennis Comes With a Generous Serving of Opulence

INDIAN WELLS, Calif. — In a matchup of celebrity chefs, Nobu Matsuhisa beat Wolfgang Puck to the BNP Paribas Open tennis tournament by three years. Puck opened a colony of Spago — the Beverly Hills restaurant that popularized smoked salmon pizza — this month at the tournament’s main stadium.

Patrons can watch matches there through floor-to-ceiling windows overlooking the main court. They can have famous pizza for $35, or they can pay $140 for four ounces of Wagyu steak at the Nobu offshoot in the secondary stadium in Indian Wells, a California desert resort community near Palm Springs.