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Analytics in Tennis Has Been an Evolution, Not a Revolution

For the data analysts working with the top tier of American tennis players, the busiest time of year begins with United States Open qualifying. They will spend 15-hour days creating and curating a trove of quantitative data and video clips.

They will churn out match statistics and about 200 scouting reports for nearly 70 players over the three-week competition. The ultimate goal: provide players and coaches with more granular insights into each point and, in the process, give them a strategic advantage.

“Players will always get their match tagged, broken up into how a point starts and how a point ends, and back to them within 24 hours,” said Geoffrey Russell, who works for the United States Tennis Association as senior manager for Team U.