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After the Grand Slams, Tennis Plots Its Growth Plan

Alessandra Tarantino/Associated Press

For nearly two decades, a small network based in Southern California called the Tennis Channel has attempted to become the hub of the sport in the United States. This month, it got one step closer, wrapping up a deal that will make it the television home of nearly every major men’s and women’s tennis event other than the Grand Slams.

Tennis Channel’s deal to control the rights to so many high-profile tournaments is a coup for the growing network, a unit of the Sinclair Broadcast Group. It is also a bet, and some would say a risky one, that shifting top tennis matches from the sports behemoth ESPN is good for the growth of tennis and a sign that the sport’s future in the United States may lie largely with its most loyal followers.