Why the slogan? Jones explained that the Volunteers are 13-5 in their past 18 games, with the five losses coming by 25 points. The school produced a video with a further explanation.
The Vols finished last season with a 9-4 record and ended the season on a six-game winning streak, including a blowout of Northwestern in the Outback Bowl. They are the early favorite to win the SEC East in 2016.
(You can follow Dan Mathews on Twitter @DanMathewsATL)
(Feature photo by RANDY SARTIN/USA TODAY SPORTS)