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Peyton Manning’s new job? ‘Ambassador’ for helmet company

The next chapter in Peyton Manning’s post-football career? Apparently, it involves becoming an ambassador… for football helmets.

The former Tennessee and NFL quarterback is becoming a “brand ambassador” for helmet manufacturer Riddell, as reported by Jenny Vrentas of Sports Illustrated:

Interesting: Riddell names Petyon Manning strategic advisor/brand ambassador. More competition/pressure in helmet market than ever before.

— Jenny Vrentas (@JennyVrentas) June 7, 2017

What exactly does a brand ambassador for a helmet company do? It’s not specified in depth, but Riddell said Manning will “assist with product development & special projects.