It may not seem like a lot, but a four percent increase for season tickets in 2026 is already something that Tennessee football fans need to be prepared for. That news dropped on Monday and it'd be an understatement to say that people were quite ticked off.
This comes after a historic deal with Adidas, reportedly coming in at $10 million a year, was finalized? Yup, it just doesn't make sense that tickets are going to be on the rise again. Athletic Director Danny White saw the negative feedback and decided to issue a statement on his Twitter account.