STAMFORD, Conn. – NBC Sports has launched 'NBC Sports Athlete Direct,' a platform linking college student-athletes and advertisers through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.
NBC Sports Athlete Direct will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each university who opt-in to NBC Sports Athlete Direct will be presented with name, image, and likeness (NIL) opportunities from advertisers that include monetizing their social media followings.
NBC Sports will also collaborate with the universities to create content for student-athletes focused on NIL best practices.