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Why Chad Morris, SMU have made social media such a central aspect of their recruiting

PonyUptempo.com

Brooks Cockrell, SMU's creative media director, was the brains behind TempoCopter2, the video spoof of coach/action hero Chad Morris hunting top recruits by helicopter.

Twitter: @The_Broox

Brooks Cockrell

Thursday was a banner day for Brooks Cockrell. SMU football was buzzing on social media with the release of TempoCopter 2, a video spoof on coach Chad Morris turned action hero helio-hunting high school recruits.

Social media has become a hugely important tool for athletic departments, especially coaching staffs, to spread the word about their program to fans and recruits.