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TCU Athletics partners with Opendorse to better equip student-athletes for NIL readiness

TCU Athletics has long been on the forefront of marketing its programs and athletes, and Wednesday, they took a big step forward to become an even more innovate and effective program.

I am thrilled to announce our extended partnership with @opendorseu203cufe0f We are committed to supporting our student-athletes in the name, image and likeness space and who better to do that with than the leading brand building solutions provider in the marketu203cufe0f #GoFrogs #NILReady https://t.co/M1w9zdLniI pic.twitter.com/UYt6qj5nv8

— Jeremiah Donati (@JDonati_TCU) September 2, 2020

While the debate rages on over image and likeness licensing in college sports, several major programs are getting ahead of the inevitable and working with current student-athletes on how to best ready themselves for the future.