FRISCO - When Big 12 schools divided their shares of record revenue this spring, each of the 10 conference athletic programs hauled in nearly $36.5 million. Ticket sales, marketing and licensing deals, broadcast rights and more feed the lucrative industry of NCAA sports.
But the product on display - and the football product, especially - is the key cog in that machine.
Big 12 players have noticed.
"We come out on Saturdays and make so much money for them," one defensive lineman said. "But we don't see none of it."
SportsDay surveyed 22 Big 12 players at conference media days last week, canvassing at least one respondent from each of the 10 schools.