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Say cheese! The Cheez-It Bowl name has been a hit

Gary Patterson didn’t waste anytime when asked his favorite Cheez-It flavor.

“White cheddar,” TCU’s football coach said, smiling. “I’m hoping they’re in our rooms.”

The Cheez-It Bowl should be able to accommodate Patterson’s wishes. There probably hasn’t been a more talked about bowl title sponsor in TCU history than the salty snacks.

Some find it humorous. Some find it absurd. It’s on just about every list ranking “bowl names,” a staple along with others such as Bad Boy Mowers Gasparilla Bowl and the TaxSlayer Gator Bowl.

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