You probably haven’t heard of OpenDorse.
But you will.
The Lincoln, NE company was one of the pioneers in a field that many didn’t even see coming just a few short years ago. Founded by Blake Lawrence and Adi Kunalic in 2012 with the goal of maximizing “the athlete endorsement industry”, Opendorse partners with nearly every major professional sports league, players association, and major college brand across the country — as well as big names like Pepsi, Chipotle, and Maverick Carter’s Klutch Sports.
They also count TCU amongst their clients.
Last September, when the Fort Worth university signed a three year contract with the Opendorse Ready — the Name, Image, and Likeness (NIL) Readiness Program under the Opendorse umbrella, Jeremiah Donati said “the NIL movement provides an opportunity for TCU Athletics to position the young men and women in our program to build their personal brands for a lifetime of success.