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Midweek Musing: athletes, social media, and the art of promotion

First things first, as someone who has spent the last decade working in high schools — a time frame that almost perfectly coincides with the rise of social media — I’ve learned to never take anything a teenager does with their social media accounts too seriously. So, when TCU Football’s star running back, five star recruit and leading rusher Zach Evans, scrubbed his IG of all things Horned Frogs, my immediate response was more “huh” than horror.

And it took just a few DMs and texts to confirm that Evans has indeed been practicing with the team with sources telling Drew Davison (and others, I can confirm) that everything is fine.