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Inside TCU AD Jeremiah Donati’s life-changing trip touring Nike’s Asia operations

Jeremiah Donati’s initial reaction had been no.

He’s got a young family at home. He didn’t want to be away from TCU athletics for an extended period of time during the middle of basketball season. He just didn’t think it made sense.

But, after talking to a few colleagues and mentors such as Big 12 commissioner Bob Bowlsby and Texas athletics director Chris Del Conte, the “no” turned into a “yes.” Looking back, he’s happy about that change of heart.

Donati joined four other Power Five athletic directors on a Nike-sponsored trip to Southeast Asia last month to tour its contract factories in Vietnam and China, and came away with a once-in-a-lifetime experience.