TCU's impressive 28-7 road win over Arkansas on Saturday was great news for the Horned Frogs as they try to put a disappointing 2016 behind them. But it was also big news for the Big 12 -- a conference that needs whatever positive boost it can get.
Even though TCU coach Gary Patterson said he was carrying the flag for TCU this weekend, not for the Big 12, Saturday's win gives the conference a big perception boost. And it comes on the heels of a 2016 campaign where the Big 12 won the head-to-head battle with the SEC for the first time since 2002.