The Tampa Bay Rays are set to open their 2016 campaign in a little over a month, which is great news for baseball junkies who have dearly missed America’s pastime and Rays baseball.
Much like every team, the Rays have to market around certain players that will help bring in revenue through fan experience, sales (tickets, clothing, memorabilia), and a supportive community.
The question is, who will those players be?
The first name that pops into your mind is Chris Archer, who is an exact model of who an organization would want to represent their team on and off the field.