In celebration of their upcoming trip to the postseason, the Rays and Digital Giveaways Group LLC (DiGG) announced the launch of a “digital bobblehead” — an online vehicle to get fans prizes via a virtual scratch off — designed for mobile devices.
As the name suggests, a digital bobblehead replicates the fan-favorite collectible in the digital medium through a high-quality 3D model which is viewable in the browser of any smartphone or tablet.
In addition to the familiar bobbling head motion, the digital figure can be viewed from any angle, revealing rich design details. The underside of the figure contains a value-added user bonus in the form of a digital scratch-off card, which reveals a coupon or prize.