The Tampa Bay Lightning have been rolling out a series of new TV spots that are incredibly simple yet incredibly effective. The spots show fans doing things that are easy to identify with - and powerfully, never once actually mention “Tampa Bay Lightning” anywhere. Yesterday’s spot was another example of this great marketing campaign.
Former Lightning player Andrej Sustr got an homage to his Lightning career made for him at a parking spot at East Lake High School. He showcased the artwork on his Instagram:
Lightning prospect Mathieu Joseph is taking a stand against bullying, and asks that his fans help out:
The Syracuse Crunch is doing some kind of special secret sale today only.