Raw Charge · Aug 18, 2021
Lightning Round: Fact-checking sponsor logos on NHL jerseys
Photo by David Kirouac/Icon Sportswire via Getty Images LAVAL, QC - JANUARY 22: Look on Laval Rocket defenceman Otto Leskinen (28) during the Syracuse Crunch versus the Laval Rocket game on January 22, 2020, at Place Bell in Laval, QCSportico broke news yesterday that the NHL owners have approved sponsor patches to go on their team jerseys starting in the 2022-23 season, so not next year but the year after. Beyond the normal “sacred” arguments given to sports outfits that were sparked last season with helmet sponsorships, I thought there were some things to clarify when it comes to this new, opinion-driving thing.
How much revenue will it generate?