It’s fairly easy to get people’s attention with a cheap gimmick. Celebrities, sports teams, businesses, even universities...it seems like every organization resorts to the cheap sell every now and then.
Sure, a racy billboard might grab a few more comments than normal on a local website. A publicity stunt might increase Google searches for a week or two. A graphic ad with shock value might result in an uptick of sales for the quarter. All of those things work in the short-term.
But what keeps people coming back?
On the flip side, once fans are lost, what might get them to return?