On Wednesday, a gaggle of higher-ups for the Tampa Bay Lightning gathered outside of a building that has brought a lot of joy to fans for almost three decades. It’s a building that has a few names in the past, and now, for an unspecified time into the future, will have a new one. It began life as the Ice Palace, celebrated the organization’s first Stanley Cup as the St. Pete Times Forum. Then it sat quietly as the Tampa Bay Times Forum as the organization rebuilt itself under a new owner. In 2014 we all asked, who the heck is Amalie, and where did they get the money to take over the branding rights?
Changes are in the air…or at least on the side of the building
