There is a certain generation of sports fans that are rapidly approaching (or are firmly in the grip of) middle age. One of the shared characteristics of this demographic is that they were raised with the belief that sports cards could be an investment instead of something you flip against the wall, put in your bike spokes or wrap in rubber bands and stuff in a shoe box (oh the horror). *
Kids weren’t trading their 1989 Upper Deck Ken Griffey, Jr. or their 1985-86 Mario Lemieux Topps. They were putting them in plastic holders and safety deposit boxes while their parents told them it would pay for their college education.