A new NFL season is upon us, which means there are fresh starts galore around the league. New looks can be included in those fresh starts, as evidenced by the rebranding that took place outside of Raymond James Stadium in Tampa this week.
The Buccaneers are ditching their “Siege the Day” slogan this year in favor of two new ones. “Raise the Flags” appears to be the offensive-themed slogan, while “Wreak Havoc” plays off the team’s new-look defense. These new marketing mantras might take some time to get used to, but they both seem to be much more well-received than “Siege the Day” was.