Syracuse Orange athletics director John Wildhack has said on several occasions that third-party name, image and likeness ("NIL") deals are important for the school to remain competitive in the Atlantic Coast Conference and nationwide amid the new revenue-sharing era.
What the Orange's third-party NIL strategy is these days doesn't seem clear. That's because one of the three third-party organizations providing NIL support to Syracuse Orange athletes is no longer in business.
As I first reported earlier this week, Orange United has closed up shop due to its parent company, the Atlanta-based Student Athlete NIL ("SANIL"), shutting down immediately.