A few months back, Syracuse.com’s Chris Carlson reported that the naming rights for the Carrier Dome could be on the market for $1 million. According to several reports, Syracuse is shopping the name rights for the Dome. Bloomberg reported that Carrier is involved in a potential new deal. Syracuse is also listening to other corporation’s offers. Don’t expect Syracuse to necessarily go back to Carrier.
Bloomburg is reporting that Syracuse can make a significant amount of money from the new deal:
“Syracuse could get at least $2 million a year in a new naming-right deal, said Jeff Knapple, chief executive officer of Van Wagner Sports & Entertainment, which advises teams and colleges on new stadium projects.