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Syracuse still trying to minimize Carrier Dome naming rights deal

As has been the case since the idea of a Carrier Dome renovation was first floated, the Syracuse Orange have been trying to figure out a way to get out of the original naming rights deal and secure a more lucrative sponsor for the building.

Back when the Dome was built, Carrier (then a local company) provided a $2.75 million gift in exchange for lifetime naming rights — one of the first deals of its kind at the collegiate level. Since then, sports has become much bigger business and rights like that could easily go for somewhere between $3 million and $5 million per year for a program like Syracuse.